This purple shampoo is great to keep your bleached hair silver, especially if you combine it with the purple/silver hair dye conditioner. Just leave it in for 3-5 minutes. The smell is fantastic. Do use only once a week as it is a bit drying like must purple shampoo's are. Might not be suited if you have really brassy yellow/orange hair. But to keep your hair silver, this shampoo is lovely!